"If current trends in life expectancy continue, more than half of babies are born in rich countries have experienced since 2000 will be about 100 years old and have less disability than older generations earlier. That is the conclusion of researchers who found that the increase in life expectancy in rich countries, which occur since 1840 shows no signs of slowing down. "
- HealthDay News October 2, 2009
Think about it! Half of our children live, 100 years old. The consequences for our society are truly remarkable. This is particularly true for marketers. Do not apply our current marketing strategy for this new generation.
For example, how a lifetime guarantee? This practice began in the 1950s, when marketing to consumers is born. Back in 1955 the life expectancy of Americans was only 69.6 years. In essence, the bet was that we would die before the product has. Now the sellers have to add another 30 years for their reporting.
What are the other consequences of your customers live 100 years?
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